event

Opening Foam 3h: Sarah Amrani Terror of Beauty 

Foam 3h presents Terror of Beauty, the first solo museum exhibition by artist Sarah Amrani. With her work, Amrani explores the complex relationship between technology, culture and beauty standards.

Join us at Foam 3h from 17.30 to 21.00 hrs for this official event with free museum admission. The evening will feature a Q&A session with Foam curator Aya Musa and Sarah Amrani.

About the exhibition

Sarah Amrani explores the effect of social media and technologies on the experience of female identity, with a focus on the face as a battleground of beauty. In a time where we are constantly confronted with unrealistic beauty standards, through our phones, television and advertising, Terror of Beauty offers a moment to reflect. The exhibition also explores AI-driven beauty filters that are used to construct a preview of physical surgical procedures. Disguised as a tool, this contributes to the pressure to meet certain standards.

An important topic for Amrani is the hijab as a visual frame of the female face. A frame that not only emphasizes her beauty, but also reflects women’s autonomy and self-expression. Driven by a fascination with the visual language of the hijab in a digital context, such as in makeup tutorials, she began to explore the hijab in relation to beauty standards and digital technologies. In doing so, she presents an underexplored perspective in the conversation about beauty and the digital world and challenges the current societal discourse on this topic.

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Strategy of Beautification, Hijab and Face Cut Out, video still, 2017 © Sarah Amrani.

The exhibition is made possible by DLA Piper, the Van Bijlevelt Foundation and the Mondriaan Fund.


A woman's face cut-out and multiplied, filling the whole image

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Opening Foam 3h: Sarah Amrani Terror of Beauty