Monica Nouwens - Look At Me And Tell Me If You Have Known Me Before
Press release | Amsterdam, 9 april 2013
Look At Me And Tell Me If You Have Known Me
17 May - 14 July 2013
In her project Look At Me And Tell
Me If You Have Known Me Before, Dutch
photographer Monica Nouwens captures the
ambivalent appeal of one of the world's greatest cities: Los
Angeles. Nouwens depicts the lively DIY subculture
of the city she lives in. Her personages truly belong in hip, young
L.A. and live in the context of a city and culture facing a
financial and moral crisis. Her work blends
roughness, sensuality and emotional moments into a fragile but
timeless image of beauty and the human condition. The exhibition
will be on show at Foam from 17 May, featuring a selection of
photos from this special project. The atmospheric images of Monica
Nouwens will also be shown in a dazzling multimedia
In Look At Me And Tell Me If You Have Known Me Before,
Nouwens provides a picture of a group of people who have abandoned
the dominant consumer culture, in search of a more personal,
smaller-scale and more poetic alternative. In photos shot mostly at
night, Nouwens gives a romantic, fleeting impression of their
lives. Her cinematographic photos of gatherings, parties and
activities in L.A. allow broader insight into the relationships
between people and their urban and social environment. Nouwens'
images do more than simply record a moment in time. Look At Me
And Tell Me If You Have Known Me Before offers a glimpse into
a collective psyche that reflects the hopes, fears and nightmares
of an entire generation.
Nouwens has been portraying marginal urban
communities in America for more than fifteen years: from idealistic
utopians, neo-art communities and anarchistic movements such as
'Food Not Bombs' to disillusioned, drug-addicted commandos
returning from the war in Iraq. Nouwens is fascinated by the wealth
of social manifestations in the city. Over the years her view of
society in America and Los Angeles has undergone a significant
development, from outside observer to involved insider.
Ultimately this has formed the basis for the more personal and
independent work Look At Me And Tell Me If You Have Known Me
Before. This is where her experience, lifestyle, artistic
vision and love-hate relationship with the city come together.
Monica Nouwens (Netherlands, 1964) has been an artist in
residence at the Rijksakademie, Amsterdam, and attended the
California Institute of the Arts. In addition to her independent
projects, her work has been regularly published in print media. She
previously worked with Volume, Domus and V Magazine and her work
has appeared in publications such as Vogue, Archis and Surface. In
recent years Nouwens' work has also been on show at the Museum of
Contemporary Art (MOCA), Los Angeles, the Nederlands Fotomuseum,
Rotterdam, and Ron Mandos Galerie, Amsterdam. Her work is included
in a number of prestigious collections such as the Stedelijk
Museum, Amsterdam, Salvatore Ferragamo, Florence, and Levi's,
Look At Me And Tell Me If You Have Known Me Before is a
Paradox production. This project is made possible by the
Mondriaan Fund, VSBfonds and Amsterdams Fonds voor de Kunst.
The exhibition Look At Me And Tell Me If You Have Known Me
Before by Monica Nouwens can be seen from 17 May - 14
July 2013 in Foam. Open daily 10am - 6pm, Thurs/Fri 10am -9pm.
Tickets: € 8,75.
Note to editors: For information and visual
material please contact the communications department, e-mail
foam[at]foam.org or phone +31 (0)20 5516500.
Foam is sponsored by the BankGiro Loterij, De Brauw Blackstone
Westbroek, Delta Lloyd and the VandenEnde Foundation.
1017 DS Amsterdam
phone: + 31 (0)20 5516500
This exhibition is made possible by:
Mondriaan Fund: www.mondriaanfonds.nl
Amsterdams Fonds voor de Kunst: www.amsterdamsfondsvoordekunst.nl