&Foam will open Design &Foam
Press release | Amsterdam, 19 June 2012
On Thursday 19 July 2012, &Foam opened Design
&Foam, a unique combination of photography and design. For this
edition &Foam is
collaborating with Fabrica and Premsela. Seven unique
pieces of Fabrica will be exhibited and offered for sale. Premsela
will organise lectures during this period. The range of items in
the &Foam shop will include a selection of
(photography)books, (maga)zines, posters,
t-shirts, bags and prints which reflect the design theme.
In addition work of the Dutch photographers duo Scheltens
& Abbenes is exhibited.
Design and Photography
The Netherlands has a reputation for design. So-called
'Dutch Design' is recognisable as minimal, experimental,
innovative, unconventional and often humourous. The work of a large
number of Dutch photographers is also characterised by this. An
important aspect of this tradition is that instead of photos acting
as a representation of reality, they are entirely staged. A famous
example is the work of photographers duo, Scheltens & Abbenes,
and their refined photographic still lives. Daily objects are
arranged in such a way that they achieve a strong graphical and
Unique is the collaboration with Fabrica, the
communication research center of the Benetton Group. From 19
July to 21 October 2012 the collection Still Lights by
Fabrica will be exhibited in &Foam. A collection of seven
pieces drawing inspiration from the fundamental principles of
photography: frame, subject and light. Each project, which can be
perceived as a piece of furniture, an object or an installation is
composed by these three elements: a frame, a subject and a light
Premsela, the Netherlands Institute for Design and
Fashion, works on behalf of the growth of Dutch design. The
institute organises lectures, debates and exhibitions among others.
In collaboration with Premsela &Foam will create a
programme about the intersection between design and
Foam Editions, Foam's gallery at the Vijzelstraat
78, will offer special prints within the theme design and
photography, as work of Scheltens & Abbenes.
&Foam offers a wide selection of
extraordinary new and vintage photo books, limited edition prints,
magazines, posters, cards and gifts. Each quarter,
&Foam engages in unexpected new collaborations with
unique partners working on the interface between photography and
other artistic mediums: Fashion, Music, Design and Film. This year
began with Fashion &Foam, followed by Music
&Foam and, from 19 July this year, &Foam will
open Design &Foam. In late October design will make
way for the film theme.
Design &Foam will run from 19 July until 21 October
Thanks to Eizo, Hogeschool van Amsterdam, Igepa, JOOT
Books, , Lex Lijstenmakerij, Oschatz Visuelle Medien, Rushhour,
Sony, The One Minutes, Vandejong, X+L.
Design &Foam partners
United Colors of Benetton, Fabrica, Premsela.
1017 HL Amsterdam
Mo, Tue. Closed
Fr - Su 12.00 - 18.00
Foam is sponsored by the BankGiroLoterij, De Brauw Blackstone
Westbroek, Delta Lloyd and the VandenEnde Foundation.